There are more than 600 million people on the Internet sending emails to friends, family, and business associates. This amounts to over 30 billion emails being sent every day, and the numbers continue to rise. A large portion of these emails are marketing messages, autoresponders, and advertisements. Unfortunately, the majority of these marketing messages don t result in sales.
Why is this? Well, according to research and scientific studies, people generally remember 10 of what they read, 20 of what they hear, and 30 of what they see.
On the other hand, people remember a whopping 50 of what they see and hear simultaneously. If people can remember you, they re much more likely to buy from you. It s that simple.
So what does that mean for you? Video communication is key. Your marketing plan should reflect who you are: vibrant, intelligent, and professional. Your email marketing, your website, your autoresponders, and all your communication need to be cutting edge and help you stand out above the competition.
Most people think that using video communication is complicated, time consuming, and expensive. However, there are so many options today, and technology has come so far that you really don t need any special experience, equipment, or even a lot of money to make it work for you. In many cases, you and your customers don t even need special software to send or view the video.
When you use streaming video on your website and in your email, your prospects will see AND hear you at the same time. This means you can deliver your sales or training message in a professional, eye popping manner. This ensures maximum impact, solid credibility, and powerful selling. And for you, that means SUCCESS!
It pays to constantly be looking for new and better ways to market. The world always responds to new ideas that convey the excitement of the day. It s only natural for email to begin to embrace video. As YouTube came out of nowhere to be perhaps the most powerful mass media outlet in history, the importance of video has never been more obvious.
Also keep in mind that marketing that works best is often marketing that has been proven for decades. The world changed forever in 1954 when more than half of all households suddenly had television. I doubt anyone would deny that a world without TV is unimaginable today. Using video to promote your products, services, and name is not only a cutting edge marketing strategy, it s a new twist on a media that has proven itself to be tops for more than 50 years.
If your marketing efforts haven t been paying off the way you d like, or you feel your spending too much money for too little response, consider video communication. Video is the preferred method of learning and entertainment for literally billions of people worldwide. You ll find people remember your message, understand it better, and buy at a far higher right. Use video in your marketing. It could pay off big time.
Author Wade Weston is Founder of AttainResponse a leading Video Communication Service Provider. AttainResponse features business email hosting services with video email, email marketing with video, and corporate video communications. http://www.AttainResponse.com
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